RUNO
Build Program
Brand Strategy
Naming
Visual Identity
UX UI Design
Web Programming
Digital Communications
Lima, Peru
2025
Challenge
RUNO set out to redefine what a running club could be, offering not just community, but truly personalized training for runners at every level, both in-person and online.
The challenge was to create a brand from the ground up: a name, a visual identity, and a digital experience that captured the spirit of performance, constant improvement, and connection.
Solutions
We developed the name RUNO to feel dynamic, modern, and memorable, a name that captures the spirit of moving forward together, while honoring that every runner’s journey is unique.
The visual identity was built around clean lines, bold typography, and an energetic color palette that reflects both collective momentum and personal growth.
From merchandise to web design to digital communications, every touchpoint was crafted to celebrate the shared path of runners, while recognizing that no two stories, no two strides, are ever the same.
RUNO isn’t just a club, it’s a system for progress, designed to guide every runner through their own journey of becoming stronger, faster, and more connected to their purpose.
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