Pisco Calango
Build Program
Brand Strategy
Visual Identity
Product Design
Packaging Design
Lima, Peru
2025
Challenge
Pisco Calango set out to do more than introduce a new pisco; it set out to capture the heart of Calango itself.
The challenge was to create a brand that could honor generations of history, tell the story of the valley, and connect authentically with a new generation of consumers, all while standing out on the shelves of a competitive market.
Solutions
We built a complete visual identity rooted in heritage and storytelling.
The logo design, packaging, and custom handmade illustrations were inspired by the landscapes, myths, and spirit of Calango.
Every detail, from textures to color palettes, was crafted to evoke the warmth, richness, and authenticity of the valley. By blending traditional symbolism with a modern visual language, we created a brand that feels both timeless and new, a true celebration of Calango’s legacy, bottled.
