Munchies
Unify Program
Brand Strategy
Product Design
Visual Identity
Sydney, Australia
2025
Challenge
Munchies wasn’t just creating pet food. They were redefining what it means to fuel pets’ lives. But their portfolio—scattered across different brands and visual styles—told a fragmented story. The opportunity? To build a singular, powerful identity that unites every product under one banner of adventure, quality, and care.
Solutions
We designed a brand system as bold and energetic as the pets it serves. A visual language that moves—dynamic, expressive, and undeniably Munchies. Every detail, from logo to packaging, was built to feel like part of one seamless world. A world where mealtime isn’t just routine—it’s fuel for life’s next great adventure.
Now, every product speaks the same language. Every touchpoint reinforces the mission. Munchies is no longer just a collection of pet foods. It’s a movement. A brand that makes every pet owner feel like they’re giving their companions the best. Because they are.
