Merimar
Redefine Program
Brand Strategy
Visual Identity
Digital Communications
Maryland, USA
2025
Challenge
Merimar was born from a dream: to help creative minds in the decoration world turn their passion into a thriving business. But many of the entrepreneurs they worked with felt overwhelmed, juggling designs, clients, and sales with no clear plan to grow. They had the talent and big ideas, but lacked the skills and confidence to take the next step. Merimar’s challenge was to show that learning business strategy doesn’t have to be scary or boring... It can be fun, creative, and totally personalized. They needed a brand that felt as playful and inspiring as the decorations their clients were creating, while proving that Merimar was the go-to guide for anyone ready to bring their business to life.
Solutions
At 365 Socials, we brought Merimar’s vision to life with a colorful, bubbly brand identity and messaging that celebrates creativity and growth. We built a storytelling strategy that positions Merimar as a friendly mentor, walking alongside entrepreneurs at every step of their journey. Their personalized courses and services were framed as adventure maps, guiding each client through exactly what they need, whether it’s learning new decorating skills, organizing their business, or mastering the art of selling online. The result? A brand that feels like a burst of inspiration, encouraging dreamers to believe in themselves while giving them the tools to turn their passion into a business they love.
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