Lucas Moves Coach
Redefine Program
Brand Strategy
Visual Identity
Digital Communications
Lima, Peru
2025
Challenge
Our client, a personalized health and training coach, had a powerful mission: to make wellness and fitness accessible to everyone, no matter their lifestyle or starting point. However, the health industry is often overwhelming, filled with rigid programs and intimidating messaging that leave people feeling excluded or discouraged. The challenge was to break through the noise and create a brand identity that felt innovative, inclusive, and approachable, while showcasing the coach’s unique method of tailoring every program to the individual.
Solutions
At 365 Socials, we designed a brand that reflects movement, innovation, and connection. Our approach focused on blending modern visuals with warm, human-centered storytelling to show that health can be exciting and empowering rather than intimidating. We built a strategy that highlights the coach’s personalized approach, emphasizing how each program is adapted to meet clients exactly where they are, whether they’re beginners or experienced athletes.
