Los Cuyes Cantores
Elevate Program
Art Direction
Motion Graphic
Graphic Design
Storytelling Campaign
Digital Communications
Lima, Peru
2025
Challenge
Christmas is one of the noisiest moments of the year.
For BCP, the challenge wasn’t visibility, it was meaning.
They needed to communicate the value of saving through their most recognizable character, the Guinea Pig, without falling into predictable holiday visuals or one-off festive posts. The message had to be emotional, clear, and scalable across formats, while still feeling intentional and distinctly BCP.
Solutions
We helped BCP move from isolated Christmas pieces to a structured creative universe.
Our focus was on building a world, not just designing assets, defining how the Guinea Pig behaves, moves, and communicates during Christmas, and how each product benefit could live naturally within that environment.
By aligning storytelling, motion, and visual rhythm, we created a system that allowed every post, animation, and video to feel connected, even when consumed independently.
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