JTAN
Redefine Program
Art Direction
Motion Graphic
Graphic Design
Storytelling Campaign
Digital Communications
Lima
2025
Challenge
JTAN is a vibrant, personality-driven brand in the spray tan space, but its visual presence didn’t fully reflect the confidence, energy, and premium feel behind the service.
The challenge wasn’t creating content for a trend-led industry; it was defining what JTAN stands for and translating that essence into a clear, recognizable brand expression. Without a strong foundation, visuals risked feeling inconsistent and interchangeable.
JTAN needed clarity before creativity.
Solutions
We delivered a cohesive visual system built around JTAN’s essence.
The photoshoot was designed to capture movement, confidence, and vibrancy, reflecting how the brand wants its audience to feel. Graphic pieces were then developed to complement the imagery, reinforcing the same energy through color, composition, and rhythm.
By aligning brand strategy, photography, and design, we helped JTAN move from individual visuals to a strong, recognizable identity, one that stands out in the spray tan category while remaining true to its core.
