IZE
Build Program
Brand Strategy
Visual Identity
Product Design
Digital Communications
UX UI Design
Web Development
Lima, Peru
2025
Challenge
IZE set out to disrupt the crowded sunglasses market, where most brands focus on the same “hot summer vibes” and trendy aesthetics. They didn’t want to be just another accessory brand, they wanted to create a movement. Their vision was bold: to design sunglasses for those who stand out effortlessly, exuding a quiet, confident energy that turns heads without even trying. The challenge was to build a brand identity that felt sleek, modern, and fearlessly different, capturing the idea that IZE isn’t about blending in with the crowd but about staying cool, literally and figuratively.
Solutions
At 365 Socials, we crafted a brand that embodies vanguard style and icy confidence. Our approach focused on minimal yet striking visuals, with a modern design language that feels both timeless and futuristic. The messaging was built around the idea that IZE wearers don’t chase attention, they attract it naturally, making a statement without saying a word. From the logo and packaging to lifestyle photography and social media campaigns, every element was designed to feel chill, refined, and untouchably cool. The result is a brand that doesn’t just sell sunglasses, but a mindset: stay icy, stay different, stay seen.
