BCP Whatsapp Channel
Unify Program
Art Direction
Motion Graphic
Graphic Design
Storytelling Campaign
Digital Communications
Lima, Peru
2025
Challenge
BCP wanted to create a more personal and approachable way to connect with their community. While they had strong digital platforms, many customers still saw banks as distant and formal, making it hard to engage on topics like financial education. The challenge was to break down that barrier and position BCP as a friendly, everyday companion in people’s financial journeys. They needed a digital channel that felt conversational and fun, where users could easily get tips, learn money-saving habits, and interact with the brand in a way that felt natural, not like a lecture or a sales pitch.
Solutions
At 365 Socials, we helped BCP design a WhatsApp campaign focused on community, education, and interaction. Our strategy centered around creating content that felt bite-sized and approachable, blending practical financial tips with playful, easy-to-understand visuals. From fun infographics and short videos to interactive messages, every piece of content was designed to make financial learning feel simple and empowering. By positioning the WhatsApp channel as a friendly guide rather than a formal institution, BCP was able to build trust, spark conversations, and create real value for their audience, turning everyday chats into opportunities for growth and smarter money decisions.
