BCP Wrapped
Scale Program
Digital Art Direction
Motion Graphic
Graphic Design
Storytelling Campaign
Digital Communications
Lima, Peru
2025
Challenge
End-of-year content is everywhere.
Recaps, rankings, trends all competing for attention in the same moment.
BCP wanted to close the year with a message that felt relevant and modern, but still meaningful for a financial brand. The challenge was to participate in cultural conversation without copying it, adapting a familiar format while making it unmistakably BCP.
The idea needed to be playful, insightful, and instantly understandable, while connecting personal habits with financial awareness.
Solutions
We helped BCP translate a cultural format into a financial narrative.
Inspired by the logic of Spotify Wrapped, we reframed the concept around personal progress, goals, and achievements, adapting trending themes into a language that made sense for finance.
We developed a concise end-of-year campaign that highlighted financial goals and milestones, using playful comparisons drawn from music and pop culture.
Concepts like “your age in music” were reimagined as “your age in finance”, allowing users to see their financial habits through a familiar, entertaining format. Each piece balanced clarity and lightness, making finance feel approachable without losing credibility.
The campaign worked as a series of adaptable graphic pieces designed for quick consumption, social sharing, and brand recall, closing the year with a message that felt current, reflective, and distinctly BCP.
