BCP Stand
Scale Program
Art Direction
3D Model
Product Design
Graphic Design
Jorge Chavez international airport, Peru
2025
Challenge
BCP wanted to make a bold statement at the international airport, a place filled with travelers, distractions, and competing brands. Their goal was to create a stand that instantly captured attention, showcased their wide range of products, and connected with people in a way that felt inspiring and memorable. The challenge was to go beyond a simple booth and design a 360° experience that reflected BCP’s personality while tapping into the excitement and emotion of travel. It needed to feel dynamic, interactive, and perfectly aligned with the theme of “traveling with BCP.”
Solutions
At 365 Socials, we developed a full creative concept for the stand, from initial strategy to final production. Our design approach combined bold visuals, interactive elements, and seamless storytelling to transform the space into a mini travel experience. We built a visual narrative around BCP’s character and brand identity, using playful yet sophisticated graphics to reflect the joy of exploration. Every detail, from the layout and lighting to the materials and digital displays, was carefully planned to immerse travelers in BCP’s world, encouraging them to engage, learn about the products, and imagine how BCP could be part of their own journey.
The result was more than just a stand; it became a destination within the airport, positioning BCP not only as a bank but as a trusted travel companion for people on the move.
